Platinum has a rich and noble history. It was first used by the
ancient Egyptians about 3,000 years ago. 800 years later, the Incas
worked with platinum. The first platinum jewelry in Europe appeared
around the year 1780, at the court of Louis XVI of France.
Why Platinum?
Platinum is among the finest, purest and rarest of precious metals.
It has an understated elegance that appeals to both men and women. One
of the strongest and most enduring of metals, it is also one of the
heaviest. A piece of jewelry containing 90% pure platinum weighs 60%
more than a 14-karat gold piece of similar size. Because it shows
little wear, platinum is ideal for jewelry that's worn every day. It's
also hypoallergenic and resists tarnish.
Platinum has a high
level of purity. In the US, platinum jewelry generally contain
anywhere from 85 - 95% pure platinum. By comparison, 18-karat gold is
75% pure gold and 14-karat gold only 58% pure gold.
Platinum is rare.
To produce a single ounce of finished platinum, a total of 10 tons of
ore must be mined. In comparison, only 3 tons of ore are required to
produce one 1 ounce of gold. This rarity gives platinum is cachet.
Platinum is lustrous. Platinum's
rich, whiter luster complements diamonds and other precious gems, while
its neutral color enhances a stone's brilliance and depth.
Platinum is fashionable.
Platinum jewelry appeals to many people today because of its subtle
beauty and understated elegance. Many platinum jewelry designs are
accented with 18-karat gold, creating a sophisticated, versatile and
fashionable look.
Whether you choose a ring, pin, bracelet,
earrings, necklace, or bridal jewelry, you can find new and
sophisticated platinum designs. Some are all platinum for a
sophisticated look, but many feature 18-karat gold accents.
As
platinum's pure white luster, strength and durability are recognized
and admired, bridal couples worldwide are rediscovering platinum as the
metal of choice for engagement, wedding and anniversary jewelry.
Jewelers of America, INC.
